Case Study: The Airbus Roadmap to Monetising via Licensing – How to Shift the Internal IP Mindset

Dr. Peter Westphal, Senior Manager, Strategy IP / Licensing at Airbus takes viewers through the Airbus Roadmarp to monetising IP. Topics covered include: investing for rewards within the Airbus IP team ; how to move from a protective IP mindset to a philosophy of innovation  and shifting the mindset to monetise and understand the needs of the customer.

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