Adding Value through IP & Communicating with the Business

How to Add Value to Your Business Through Trademarks and Brand

Petra Herkul, Head of Trademarks at DSM, joins IQPC Exchange to discuss how companies can leverage brand equity to add value to their business, and identify potential value from their trademark portfolios.

How to Prove the Importance of IP to the Board: Interview with DSMs Global VP IP

Watch this insightful presentation to get tips from Dietmar Pressner, Global Vice President Intellectual Property at DSM as he shares advice on how to speak the same language, structure targets to reflect the company needs and the challenges he sees over the next 5 years.