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Aligning IP With Your Business: Driving an IP Culture

Aligning IP With Your Business: Driving an IP Culture

The editorial team at the Global IP Exchange are sharing insights from 3 IP leaders across the globe to provide you with their top tips on IP, trademark and brand protection including their predictions for 2016 and tips to external providers.
Make sure to download your free copy of the eBook to learn;
  • The challenges the Chief Intellectual Property Officer at Philips faced when aligning IP with business strategy 
  • The importance of putting IP culture at the heart of your business with the Head of Legal IPR, Atos
  • How external providers can help IP leaders better align with the business and protect their rights
  • What will have the biggest impact on the IP sector in 2016
Top Tips on Cross Licensing & Monetization: Cultural Considerations in Asia Pac

Top Tips on Cross Licensing & Monetization: Cultural Considerations in Asia Pac

The Global IP Exchange interviewed Steve Joroff, Director of APAC IP Licensing for IBM to get his top tips on cross licensing and monetization across Asia Pac. Download the Q&A to discover:
  • The main differences between cross licensing and the sale of IP in the US and Asia Pac and the reasons for these differences
  • How the cultural differences can affect this and how you can overcome this.
  • Top tips on how to have a successful IP monetization strategy 
  • The top trends to expect in 2016
IP Defenders

IP Defenders

Coming to a desktop near you...IP leaders from Airbus, DSM and Ferrer feature in a brand new Defenders comic strip.

Download the complimentary comic to find out from these Globetrotting Defenders:
- What steps they are taking to drive efficiencies and overcome hurdles as everyone strives to do ‘more for less’ moving into 2015
- Which global regions they are finding the most challenges and how they are handling them
- What business and economic changes on the horizon will have the biggest impact on the IP world going forward

2017 IP Report: Investment Priorities

2017 IP Report: Investment Priorities

The 2017 IP Report: Investment Priorities is a definitive guide to the top challenges, projects and biggest investment priorities shaping the strategies of IP, Patent, Trademark and Brand Protection leaders from global corporates across the high tech, telecoms, software, pharmaceutical, retail, FMCG, online, oil & gas and engineering industries. Which challenges are keeping Heads of IP awake at night? And which services and solutions are they prioritising in 2017? You can find answers to these questions and many more in this critical investment report!