Global IP Investment Priorities Report 2018

Global IP Investment Priorities Report 2018

What are IP leaders investing in to enhance the value of their IP? As we move into 2017, the majority of in-house IP leaders have realised that to enhance the strategic value of their IP and to move from being viewed as a cost centre to a strategic contributor to the business, it’s essential that their strategy is closely aligned with their business goals and communicated effectively across the global business.


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