IP, Patent, Trademark & Brand Protection Strategy

Protecting Intellectual Property Rights

Miller Insurance Services Ltd, share their exclusive whitepaper on protecting intellectual property rights - a must read for anyone who is responsible for IP.

The Impact of Acquisitions on Trademark Portfolio Strategy: An AB Electrolux Perspective

Andreas Hohenberger, Head of Trademarks at AB Electrolux, Sweden, joins Global IP Exchange to discuss the impact of acquiring new companies on the trademark portfolio and brand protection strategy, and how the company is tackling counterfeiting problems in China.

Preparation Of Mechanical Patent Applications And Their Navigation Through The United States Patent Office

Steven W. Weinrieb, Patent Attorney from the United States discusses the preparation of mechanical patent applications and their navigation through the United States Patent Office, as well as the parallels involved in the prosecution of corresponding patent applications in other countries around the world.

Compliance with the Nagoya Protocol on Handling Biological Diversity: Syngenta Interview

Watch this interview to learn from Michael Kock, Global Head IP, Syngenta AG as he shared advice on the issue of compliance with the Nagoya Protocol on Handling Biological Diversity. Michael discusses the governance models that need to be established and the processes and tools that can be used to ensure global compliance, as well as sharing his views on what lies ahead for the IP world in 2016. 

Enforcement of Global Trademarks: Tips from Phillips

Jan de Visser, Senior Director, IP&S Manager Brand Protection, Philips shares his top 3 tips on global trademark enforcement, including enforcement in Asia and Africa, plus relationships with enforcement agencies. Jan also explains what he thinks will have an impact on the IP sector in 2016 and how external solutions providers should be supporting IP directors. 

Innovation without borders: Six best practices to improve innovation success rates

Evalueserve shares its report on successful Open Innovation practices based on experiences with companies such as Unilever and Nestlé. These include setting up dedicated teams, building innovation networks and developing an organisational culture to support innovation. Evalueserve’s engagement with innovation focused companies proves that smart technology, built on innovation best practices, is the key to faster, steadier and ongoing growth. Justin Delfino, Director of Sales Europe, IP and R&D Solutions, represents Evalueserve at the Global IP Exchange 2016, and is happy to answer any questions on the report and Evalueserve’s IP and R&D solutions.

Brand Protection and Security Management

Phil Collins, Head of Security, Bernard Matthews explains the benefits of their holistic security management and brand protection concept, how he overcame challenges to implement this new way of working and the tolls and technologies they have utilised to fight attacks to the brand.

Exploring the Patent Universe: Venture Through Technology Companies’ Biggest Challenges

Exploring the Patent Universe: Venture Through Technology Companies’ Biggest Challenges

The Pat-Tech Exchange recently interviewed the Director of Licensing from IBM, Chief IP Counsel for Dräxlmaier, IP Counsel for Niko Group, Head of European Litigation for Nokia, IP Manager for Williams F1 and the Director of Licensing for Valneva to find out their biggest challenges.
In this free eBook you will learn:
  • How to ensure the IP and legal department is coordinating with the wider corporate structure to reach common business goals
  • What solutions and services are most crucial for aiding patent management and litigation strategies
  • What the future has in store for the IP world 
  • Current trends in IP and how this has affected their companies
Tactical Business – Driven IP Management Strategies: Exclusive Interviews

Tactical Business – Driven IP Management Strategies: Exclusive Interviews

The Global IP Exchange has just released a series of exclusive interviews with Nintendo, Nestle and Technicolor focusing on IP management and the protection and commercialisation of their IP. 

  • Nestlé: Capturing Infringers To Sustain The Quality And Value Of Your Original Product 
    Caroline Perriard, Senior Legal Counsel – Digital/ E-Commerce, Nestlé Legal
  • Nintendo: Capturing Infringers To Sustain The Quality And Value Of Your Original Product
    Neil Boyd, Senior European Counsel, IP Enforcement, Nintendo
  • Technicolor: Golden Opportunity – Commercialising Your IP By Converting Assets Into Capital To Profitably Grow Your Business
    Manuele Wahl, SVP Technology & Trademark Licensing, Technicolor

Download your free copy today!