Licensing, Valuation & Monetization
Matthias Ulrich Director, EMEA License Compliance, Dolby Europe Ltd believes it is important for businesses to first understand market conditions before planning a licensing strategy. He shares his own experiences at Dolby as well as predictions for the future of IP in Europe.
Dr. Peter Westphal, Senior Manager, Strategy IP / Licensing at Airbus takes viewers through the Airbus Roadmarp to monetising IP. Topics covered include: investing for rewards within the Airbus IP team ; how to move from a protective IP mindset to a philosophy of innovation and shifting the mindset to monetise and understand the needs of the customer.