Podcasts

The Impact of Acquisitions on Trademark Portfolio Strategy: An AB Electrolux Perspective

Andreas Hohenberger, Head of Trademarks at AB Electrolux, Sweden, joins Global IP Exchange to discuss the impact of acquiring new companies on the trademark portfolio and brand protection strategy, and how the company is tackling counterfeiting problems in China.

How to Add Value to Your Business Through Trademarks and Brand

Petra Herkul, Head of Trademarks at DSM, joins IQPC Exchange to discuss how companies can leverage brand equity to add value to their business, and identify potential value from their trademark portfolios.