Planning for the EU Patent and Unified Patent Court – How to Optimise your Strategy to Unknown Variables
The Importance of Forging a Presence in China: Opportunities and Risk Management in One of the Fastest Growing Economies in the World
Benoit Misonne, Team Leader, Technical Experts' Team, IP Key, OHIM and He Jing, Attorney at Law, AnJie Law Firm discuss the opportunities and risks of doing business in China and offer tips on how to get ahead in the region.
Ben Guy, Director Brand Protection at Dolby and Lars Henriksson, General Counsel IP at Husqvarna present on the global strategies them employ to handle modern counterfeiting. In this presentation, speakers explain which national authorities to use, which networks to build along with many other key areas in the fight against counterfeiting.
Watch this insightful presentation to get tips from Dietmar Pressner, Global Vice President Intellectual Property at DSM as he shares advice on how to speak the same language, structure targets to reflect the company needs and the challenges he sees over the next 5 years.
Watch this interview to learn from Michael Kock, Global Head IP, Syngenta AG as he shared advice on the issue of compliance with the Nagoya Protocol on Handling Biological Diversity. Michael discusses the governance models that need to be established and the processes and tools that can be used to ensure global compliance, as well as sharing his views on what lies ahead for the IP world in 2016.
Jan de Visser, Senior Director, IP&S Manager Brand Protection, Philips shares his top 3 tips on global trademark enforcement, including enforcement in Asia and Africa, plus relationships with enforcement agencies. Jan also explains what he thinks will have an impact on the IP sector in 2016 and how external solutions providers should be supporting IP directors.
Dr. Peter Westphal, Senior Manager, Strategy IP / Licensing at Airbus takes viewers through the Airbus Roadmarp to monetising IP. Topics covered include: investing for rewards within the Airbus IP team ; how to move from a protective IP mindset to a philosophy of innovation and shifting the mindset to monetise and understand the needs of the customer.
Phil Collins, Head of Security, Bernard Matthews explains the benefits of their holistic security management and brand protection concept, how he overcame challenges to implement this new way of working and the tolls and technologies they have utilised to fight attacks to the brand.